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STEP 3: Vacation Certificate & Be-Back Cards

 

The perfect way to finalize each vehicle purchase during your event is to have the customer sign the paperwork and receive their vacation certificate. If your customer isn't ready to purchase then give them a Be-Back card. The Be-Back card thanks the customers for stopping by and encourages them to visit the dealership when they are finally ready to purchase.

 
BEFORE
 
AFTER
 
When negotiating and the customer is unsure...
 
You hand them a Be-Back card along with your business card.
     
 
When a customer is interested in a car but is still thinking about it, you can promote the vacation.
 
Buy a car and get a vacation is a great way to entice the customer to purchase the vehicle.