"Thank you for calling ABC MOTORS. Are you calling about our special event sale?" When customer greetings introduce your event, it can pay off in many ways. Those calling about the sale will get confirmation up front that your promotion is happening NOW! Those who didn't know about the promotion will know that something special is happening at your dealership.

When sales people greet customers and include the event name in their greeting, it makes for a great first impression. Customers are convinced they have arrived at the right time and they have an opportunity to get a terrific deal!